Presentation text is a text that can be used as messages, instructions, or headings in your survey. It can also be used to visually separate sections in your survey. The section headings can also be used in the reports to help visually see groups of questions.
The presentation text question is one of the static content types that QuestionPro surveys offer. It means this type of text is only for the display purpose and doesn't require any input from the respondents.
The other question types that you can use to add additional information to the questionnaire are:
Section header
Section sub-header
Such static content types serve to offer supporting information to respondents only. As no input is expected from the respondents, they are also not considered while generating reports from the survey data.
Consider a university that wants to conduct a course satisfaction survey to get student feedback. They can use the presentation text to let the students know the goal of the survey. You can also include any important links or contact information.
If a company wants to conduct a competency assessment, they can inform the employees about the purpose of the survey. They can also add some information about what will be done with their responses. For instance, they can add the below text as the survey introduction or presentation text.
'The goal of this assessment is to help you understand your strengths, improvement areas, and how we, as an organization, can help you achieve your maximum potential.
Your responses will be used by the Learning & Development department to suggest the training you should take.
The assessment will take 10 mins to complete, and your responses will be kept confidential.'
Presentation text settings
You can format the text and add images using the rich content editor. Apart from it, QuestionPro surveys offer below settings.
Answer type: You can convert presentation text question into one of the below question types.
Section heading
Section sub-heading
Checkbox - I agree
You can use the 'Checkbox - I agree' option to let respondents agree to the terms and conditions of the survey.
Video: You can upload videos as part of the presentation text. You can add videos from the below sources.
YouTube
Vimeo
Library
Learn more: How to embed video in a survey?
Report label: You can add a tag to the presentation text question to identify it quickly while adding survey logic.
Points to keep in mind while using presentation text in surveys
Respondents use presentation text to judge the content of the survey. Misleading information sometimes results in respondents skipping the entire section.
The presentation text will not be visible in the reports.
Add additional information: Any survey respondent would have a number of questions before answering a survey. Presentation text can be used to answer your audiences' questions. You can use presentation text question type in surveys to add supporting information like an overview of the company, time to complete the survey, what the results will be used for, whether the responses are anonymous or not, etc.
Keep the audience engaged: Presentation text can help survey-creators to let respondents know the context of the research study. It also makes it interesting to answer and increases their enthusiasm.
Higher response rate: Having some background about the research helps respondents answer the survey. It increases their interest and spikes curiosity. Also, if the questionnaire is from a known brand, they feel driven to respond. These factors ultimately increase the response rate.
Add credibility: Respondents are more likely to answer if they know more about the business. Mentioning the brand name adds credibility to the research study.
Add images or video: If you don't want to add text, you can add images or videos too to make the questionnaire interactive.
Custom introduction: Presentation text lets survey creators add a custom introduction to the survey. It gives the flexibility to change the questionnaire the way they want.
Branded surveys: You can add your business logo and formatted text to match your brand voice. It can be a means to convey your brand to your existing and potential customers and increase your brand visibility.
Learn how to set up and use this feature with our help file on the Presentation Text question.
