When organizations conduct online surveys viewing real-time progress is crucial to understand the survey response. A real-time dashboard lets you look at the performance of your online questionnaires in real-time. It gives a quick view of the percentages each answer option received, basic graphs, mean values, and how many respondents have completed the survey.
Consider a brand has rolled out a customer survey for an upcoming product. They need to gather customer feedback so that the product meets customers’ needs and requirements. Looking at the data can help them gain perspective about their new product and make any necessary and timely changes. Since it lets administrators look at specific questions, they can see what the responses are and the general trend. Gauging this can help in their processes and also any follow-up surveys they are planning. Real-time dashboards really help when organizations do online surveys across various regions and time zones. Real-time response collection helps make any necessary changes to your questions or survey design for other markets and respondents.
Real-time response collection is an excellent tool for market researchers to study respondent trends. They can see the trends happening in real-time and make inferences for further actions. Looking at data in real-time helps them collaborate with other teams and stakeholders to start planning further research or marketing efforts. This data can also be used by sales and customer success teams to improve upon customer experience (CX), customer retention, and other customer operations.