A survey thank you email is simply an automated email to express gratitude to respondents for participating in and completing a survey. The email is configured in a way that is triggered as soon as the respondent completes a survey.
Businesses collect data at various customer journey points to improve their experience. These research studies could span across customer satisfaction, customer engagement, product and service feedback, and other parameters. Using an automated email survey, with the help of a text-box or email input survey question, the thank you email is triggered to respondents. An apparel brand that conducts a survey would like to thank respondents for their time and configure an automated thank you email to be triggered to everyone who participates in the survey.
A typical thank you email for survey participation would have subject lines like, "Thank you for taking the survey. Enjoy your gift card!" or "We appreciate your time for answering the survey." Survey email templates can affect the response rates and hence, it is important to spend time crafting your emails. Also, try and be as relatable as possible. Do not sound robotic with automated survey thank you email notifications. You can also use custom variables to create a more personalized survey thank you email.
As mentioned above, using a thank you email in the survey provides instant gratification to a respondent that their insights matter. This survey is a precise method of a brand showing customers and other respondents alike, that their opinions matter.
Instant gratification: Respondents appreciate being valued for their time and insights - especially if there are no rewards for completing a survey. A thank you email is a definite way to value their opinion.
Email added information: The automated thank you email is configured to trigger with custom variables from the survey responses. Using custom variables makes the email personalized and also provides the ability to automatically deploy follow up information in the form of attachments in the email.
Increase survey participation rates: When respondents feel valued for their opinion, they are willing to participate in further studies. A simple thank you email increases the possibility and chance of offering continued feedback if required.
Image building: A well-crafted thank you email can help improve your brand image and reputation. It can demonstrate that you care about your customers and their opinions, and that you are committed to using their feedback to improve your products or services.
Follow-up: A thank you email can be a great opportunity to follow up with the respondent and provide additional information or resources related to the survey topic. This can help deepen their engagement and encourage them to continue to interact with your brand.
To use an automated thank you survey in your email, read our help-file on how to set up email notifications for each complete.