Store locator surveys

The store locator feature enables researchers and organizations to embed a live, location-based search question directly into their surveys, allowing users to find nearby locations. Whether you want respondents to find the closest store, clinic, service center, or any physical location, this tool helps them quickly identify and select the nearest option based on proximity.

Powered by ZIP/postal code data, the store locator works globally and can be configured with your own list of locations, making it a powerful solution for brands with multiple physical outlets, retail chains, or distributed service centers.

Example of using a store locator question in your survey

Imagine you're running a customer satisfaction survey for a retail brand with over 300 store locations across the U.S. and Canada.

Instead of forcing customers to scroll through an endless dropdown of store names, you add a store locator question to the beginning of your survey. All the respondent needs to do is enter their ZIP or postal code and select their location from a nearby list.

Once the store is selected, the rest of the survey adjusts automatically. You can show location-specific follow-up questions, like asking about staff performance at that exact branch, the availability of a product, or recent in-store experiences.

When it’s time to analyze results, you can export survey data by store ID or region, giving your field and operations teams actionable insights to improve performance at the local level.

This setup is ideal for brands with multiple physical locations, where accurate, store-level feedback can significantly impact staffing, inventory, and service quality. It helps remove friction for respondents while delivering high-quality, context-rich data to your teams.

Use cases for the store locator question in market research

Some common use cases for the store locator question in market research are as follows:

• Retail customer feedback: Let respondents select the store they visited based on their ZIP code, rather than searching through a lengthy, static dropdown. Follow up with location-specific questions to gather more precise feedback.

• Clinic or healthcare appointment satisfaction: Help patients identify the location of their visit and tailor follow-up questions accordingly, based on the availability of services, staff, or facilities at that location.

• Location-based NPS surveys: Segment Net Promoter Score results by store, region, or branch. Easily track how each location is performing based on customer feedback.

• Product availability or interest: Ask respondents where they usually shop and filter follow-up questions based on store-specific inventory, regional promotions, or pricing models.

• Event or workshop feedback: For companies hosting workshops or training sessions at various venues, utilize the store locator to link feedback directly to the location where the event took place.

Advantages of using the store locator in surveys

Some prominent advantages of using the store locator in surveys are as follows:

• Personal and context-aware responses: The store locator makes it easier for respondents to identify the location that’s most relevant to them, which in turn improves the accuracy and value of the data you collect.

• Reduce drop-offs by improving usability: Instead of scrolling through lengthy lists or manually typing location names, respondents simply enter their ZIP code and country. The tool handles the rest.

• Streamline fieldwork and location-based research: Perfect for intercept surveys, in-store experiences, or service-based feedback, the store locator helps route responses to the appropriate physical location with minimal effort.

• Support for international locations: Built with global businesses in mind, the store locator supports country and ZIP/postal code inputs across regions, making it ideal for multi-country studies.

• Customizable and brand-aligned: You can upload your own list of locations and control the display labels, values, and formatting. Match your brand tone and maintain consistency throughout the survey.

How to use the store-locator question in surveys and research?

To use the store locator in your research studies, read our help file on how to set up store locator.