Track Responses

What is respondent tracking?

Respondent / Survey Tracking allows you to co-relate or link individual responses to the respondent. With tracking you can see how a particular respondent answered a survey. Survey tracking also allows you to send reminders, gift vouchers, follow up surveys, etc.

What is a Survey Tracking URL?

Survey Tracking URL allows you to track individual responses by associating the respondents email address to their survey response. By default all email invitations containing the Survey Tracking URL.

How can I set up Survey Tracking?

To set up the Survey invitation go to:

Login >> Surveys >> Send

Click on the send


There are two types of links:

1. Tracked: By using the tracked link, the system will track the respondents details.

2. Anonymous: By using the anonymous link, the system will not track the respondents details.


I do not wish to track surveys. I want to keep them anonymous.

For anonymous survey responses use the anonymous survey link tag: <ANONYMOUS_SURVEY_LINK>

Note: If you use anonymous link, there would not be any record of who has taken the survey and who has not. Hence, if you use anonymous link and use send reminder option, the reminder will be sent out to the entire email list.


What is Survey Link Text?

When the respondent opens the invitation, he sees some text which is hyperlinked. This text upon clicking, takes them to the survey. With the help of Survey Link text option you can chose your own text.



How can I identify who has taken the survey and who has not?

For automated respondent identification, you have to use the email list management system, either by sending emails directly from the system or by using the export batch for external distribution option. When you schedule email delivery through the QuestionPro system, every email address is uniquely identified and coded. This enables the identification of who has taken the survey and who has not. The email address is saved with the response, is available in the Response Viewer, and is also available with Excel and CSV downloads.

If I put a link on a website, what can I do?

When you put a link on a website, the responses will be tracked anonymously. The best solution is such cases (where you are not sending an email invitation to the survey) is to add a question in your survey asking the respondents to enter their email address.

What if I use my own email program to send the invitations?

We provide an Export batch for External Distribution option. You can generate a batch for External Distribution and distribute the survey using your own email program to send out email links (invitations) to the survey. The responses will be tracked and also you will have detailed statistics for the email addresses.