Google analytics integration with surveys

What is Google analytics integration with surveys?

Google Analytics integration allows users to connect their Google suite account to the survey platform and enable website traffic and marketing effectiveness. Web analytics is the measurement, collection, analysis, and reporting of internet data for the combined purposes of understanding and optimizing web usage. By setting up Google Analytics with your survey, you can take advantage of web analytics information.

Example of Google analytics integration with surveys

When an apparel brand conducts a feedback survey, it matters that they can also collect web analytics traffic to get an insight into website traffic and marketing effectiveness. Using the analytics integration with surveys provides an extended capability to monitor behavior with the use of cookies, which offers more credence and insights into the feedback survey.

Uses of Google analytics integration with surveys

The survey platform integration with Google analytics is beneficial to brands and researchers alike to get more insights into consumer’s and respondent’s minds. This integration helps with deriving deeper user insights and lending credence to the data collected in the survey.

Advantages of using Google analytics integration with surveys

• Better user analytics: With the connection of the survey platform with Google analytics, you can derive insights into the respondent’s online behavior and how they interact with the brand.
• Streamlined marketing spends: With access to analytics, brands and researchers can tailor spending and resources towards aspects of the respondent’s user journey that matter the most. This data can be helpful, especially if the survey is a contact form or a feedback survey.

How to use Google analytics integration with surveys

To set-up integration of Google analytics with your surveys, please read our detailed help-file on how to set up Google analytics integration.