Google Analytics integration allows users to connect their Google suite account to the survey platform and enable website traffic and marketing effectiveness. Web analytics is the measurement, collection, analysis, and reporting of internet data for the combined purposes of understanding and optimizing web usage. By setting up Google Analytics with your survey, you can take advantage of web analytics information.
The survey platform integration with Google analytics is beneficial to brands and researchers alike to get more insights into consumer’s and respondent’s minds. This integration helps with deriving deeper user insights and lending credence to the data collected in the survey.
To set-up integration of Google analytics with your surveys, please read our detailed help-file on how to set up Google analytics integration.