Market research personality test

Take 3 minutes to laugh at yourself, then share it at the next MRX event.

You’ve spent your career measuring others — but what kind of market researcher are you?

This isn’t a validated assessment. It’s not going to be cited in a white paper. But it will spark some self-awareness, a little shade, and a lot of talk at the next industry event (especially XDay by QuestionPro).

Take the quiz. Get your type. Compare notes with your peers.
Just don’t try to TURF it.

“The Methodology” (we think)

This test is based on absolutely no published framework, peer-reviewed source, or PhD thesis. But it does reflect 20 years of hallway conversations, conference rants, and panel debates. Here's what we're measuring (or pretending to).

Quant vs. Qual

Whether you're building a 3000-respondent regression model or conducting 5 interviews in a coworking space, this axis separates the stat geeks from the story seekers.

Your code: Q or L

Structured vs. Exploratory

Some researchers run on hypotheses and control groups. Others run on vibes (and post-its).

Your code: S or E

Long-Term vs. Agile

Think tracking study vs. concept test. Do you like things baked or microwaved?

Your code: T or A

Analytical vs. Story-Driven

You either end with “statistically significant” or “here’s a quote that sums it all up.”

Your code: A or S