QuestionPro and Salesforce.com bring together two important systems for managing customer data, CRM and surveying. This provides the tools necessary for measuring satisfaction of existing customers or conducting research to quantify the strengths and weaknesses of your products in the marketplace. The QuestionPro / Salesforce.com integration creates a seamless interface between your QuestionPro survey data and your database of Salesforce.com contacts, leads, and opportunities.

After developing the survey using QuestionPro's web-based wizard interface, a link is provided with custom variables for your Salesforce.com email campaign. The link contains an ID for the survey hosted at QuestionPro as well as an ID for the Salesforce.com object that you would like to integrate. Using this link, you can send invitations to your contacts in Salesforce.com to take a survey. When a respondent clicks on the link, QuestionPro will capture their survey responses locally and also populate your Salesforce.com system with the survey results.

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