Product Purchase Process Survey Template

The product purchase process suggests the steps followed by a customer to finally buy the product. A standard procedure of product purchase involves identifying customer demands or requirements, research, analysis of various choices and pre and post purchase evaluation. By editing the product purchase process survey template, you can ask the customers when did customers purchase the product, which model of the product did they purchase, source of obtaining information about the product, whether the purchase was online or offline, reason to make the purchase, preferred product features etc. Understanding customer demographics is also an important part of the product purchase process sample survey. You can edit the demographic elements of this survey example according to the required details such as age, region, family income, gender, etc.

I purchased this model in:
I purchased this model at the following store:
I learned about this model from:
I decided to buy this model:
I decided to buy this model because of:
I like the following features:
I purchased this model:
If this purchase was not your first set, the previous one was used for:
Before I purchased this, I compared it with:
My family income is:
Marital Status
State, ZipCode
Email Address

Why conduct a Product Purchase Process Survey?

The process of product purchase starts from identifying customer needs, selecting the right sources to cater to those needs, establish a bond with the customers, delivering the chosen products and ends at payment.

Here are 5 reasons for conducting a product purchase process survey:

  • Market researchers conduct product purchase process surveys to understand which month did customers purchase it, the model they purchased and other information related to the product. By conducting this survey, mapping customer journeys in the product purchase process becomes easier.
  • According to the received information, marketers can curate a product marketing strategy to promote those products which seem to be not as popular as the other products.
  • Collect information about customer preferences related to various product features. By doing so, feature priorities can be decided so that similar features can be regularly introduced in the product line.
  • In case there is scope of enhancing customer service to streamline the product purchase process survey, it can be identified using this survey template.

Best Uses of Product Purchase Process Survey

  • Insights about customer purchase details to analyze the trend in buyers to create a buyer’s persona for better targeting.
  • Gain clear, data-oriented understanding on what prompts customers to choose your company instead of your competitors.
  • Gain time-bound customer journey profiles by periodically sending this survey to your customer profiles for future activities.

Hardware / Software Surveys

Hardware Product Evaluation Survey Template

19 questions

Improving hardware product features to meet customer requirements can often be expensive which makes it a critical decision making aspect for the product owner. If an organized data-oriented approach is adapted to understand customer needs and expectations, it becomes easy to make decisions about updated hardware product features. Apart from money and research, there are two more important factors which go into purchasing a hardware product: effort and time. Hardware product evaluation survey template sample offers you the right questions to obtain insightful information from customers about brand reliability, installation procedure, value of money and other such hardware product feature and pricing expectations. You can customize this sample questionnaire template according to the industry of the hardware product so that you cater to your target audience.

Hardware / Software Surveys

Software Evaluation Survey Template

14 questions

15 Software Product Evaluation Survey questions with sample questionnaire template to evaluate the importance of various attributes for a software product. This software evaluation template can be used by software product researcher intending to understand the factors that contribute towards the success of a product, can edit this sample and include questions and examples pertaining to his/her software product type.

Hardware / Software Surveys

Pre-Installation Survey Template

20 questions

A company puts in a considerable amount of time into conducting research about the products/services. You as a service provider, must understand the importance of various factors such as website information quality, training about the product networks, pre-engineering consultation, and other such factors which can be done using a survey template. QuestionPro offers a sample survey that includes questions revolving around all pre-installation aspects that have different priorities for the customers, for example - technical support, round the clock on-call assistance, involvement of a third-party for installation etc. If an organization uses this survey example to understand pre-installation preferences, it becomes easier for them to cater to customer demands and in turn help in converting these prospective companies into loyal buyers.