In order to sustain and grow software, every organization seeks to understand its true customer value in terms of product usability, flexibility, and features. Here are some reasons for conducting a software evaluation survey -
- Is your software easy to configure? If not, do the customers have enough guidance to configure the software or make an edit? Insights about how do customers configure or get their issues resolved from either the customer service team or technical manuals can be obtained from a software evaluation survey.
- Garner information about what the competitors do differently to keep their respective customers engaged in terms of software features, pricing, and other offers.
- Net Promoter Score question such as: “Considering your complete experience with our software, how likely would you be to recommend its use to a friend or colleague?” can be asked to understand customer loyalty towards your software products.
- You can also include a question about various factors of your software such as: “Please rate your level of satisfaction with the following aspects of our software.” By including as many aspects as you possibly can, you can gain insights about each of them individually to understand where to improve and which aspects do customers appreciate.
