A beginners guide to MaxDiff Scaling

Hosted On: Wednesday, April 27, 2016

About the Webinar

A fairly recent extension of choice-based conjoint, MaxDiff Scaling has proven to generate better quality data than rating scales in virtually every evaluative measure. QuestionPro has unique capabilities that accommodate the very specific data collection requirements of MaxDiff, allowing users to create more accurate consumer insights than ever before. In this webinar, Richard McCullough will review, in non-technical terms, how MaxDiff works, why it is superior to rating scales and what business questions it can answer.

About The Speakers


Paul Richard McCullough
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Paul Richard McCullough
President, MACRO Consulting
Richard’s areas of expertise include applied quantitative methods in new products research, pricing strategy, market segmentation and brand positioning. He has been published more than 40 times in numerous magazines and journals. He also worked for many years on the client side for companies such as Levi Strauss & Company and Pacific Gas and Electric Company.
Dan Fleetwood
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Dan Fleetwood
President, QuestionPro Communities
Dan has over 15 years of market research experience and is passionate about the role that software plays in helping businesses. Dan believes that software can help companies get better feedback, uncover actionable insights, and ultimately develop better products and services. Dan is currently the President of QuestionPro Communities. Prior to that, Dan worked with Survey Analytics and Pacific Market Research.