The evolution of trends in Market Research

Hosted On: Thursday, February 8, 2018

About the webinar

Every new year, we read articles on new trends and the latest buzz words in market research. Sure, they are fun to read, but how many of them have been adopted into the industry norm? Are we able to see businesses incorporate these trends into reality with success? Or has trends evolved into something different that was not predicted?

In this webinar we discussed:

• Popular market research trends and buzzwords

• Where are they now?

• Reality check: What's happening in the real world

• What are the true insights and market research trends for 2018 to look for?

• How to get started today?

About the speakers

Esther LaVielle
Implementation Manager, QuestionPro
Esther LaVielle is the Implementation Manager at QuestionPro. She partners with customers and employees to get the most value from their experience with QuestionPro. Her passion for data and insights keeps her curious and open to exploring new experiences in this beautiful world.
Ivana Taylor
Ivana Taylor
Ivana Taylor is the publisher of She ranked #21 out of 30,000 influential people on the Internet in Fast Company. Ivana is also one of D&B Top SMB Influencers. She is the book editor for Small Business Trends, a contributing author to AMEX Open Forum and has appeared on MSNBC.