How to improve data quality for your research

Hosted On: Thursday, April 28, 2016

About the Webinar

With millions of people interacting online, it only makes sense for market researchers to conduct research with online communities. The internet allows increased access to a wide range of diverse audiences, but gathering quality data from these participants can be challenging. This webinar will help you understand how to improve your data collection practices through better survey design methodology, tips to avoid response bias, variations in question styles and optimal data analysis. John Barrett, CEO of Priority Metrics Group, will share strategies regarding design methodologies that will keep your respondents engaged. With over 20 years experience working with Fortune 500 companies, John Barrett knows how to optimize results.

About The Speakers

John Barrett
CEO, Priority Metrics Group
Rudly Raphael
Rudly Raphael
President, QuestionPro Audience