6PM - 6.15PM Arrivals & registration

6.15PM - 7PM Drinks & canapés served

7PM - 7.30PM Keynote: Generative AI - friend or foe to the research industry?

Mike Stevens - Insight Platforms

As researchers we are faced with endless data, more questions, fewer resources, and an expectation for near real-time answers. Generative AI has the power to generate hypotheses, insights and suggestions at scale.

Should we embrace this technology which can radically speed up, increase the quality of and reduce the cost of market research or should we be concerned? Learn how to balance AI with human expertise and creativity.

7.30PM - 8PM Zoopla case study: Developing a B2B customer research panel

Sean Soley - Zoopla

Trying to collect B2B user feedback from real estate agencies can be a real challenge. Learn how Zoopla's quant + qual approach helped improve the design and UX of their online feedback portal. In the process they were able to increase engagement and nurture relationships with their key audience.

8.15PM - 8.45PM Panel discussion: Maximise the impact of your online research communities

Moderator - Mike Stevens - Insight Platforms

Ben Kelsey - Cambridge Design Partnership

Aseem Badshah - QuestionPro

Sean Soley - Zoopla

Ever since Covid-19 there's been a major shift towards digitisation and self-service infrastructure. Online research communities play a big part in building meaningful long-term relationships that help maintain your competitive business edge and allow you to make intelligent business decisions.

In this session, moderated by our keynote speaker Mike Stevens, the panel will explore how to implement a qual approach effectively within your quant framework. They'll discuss strategies, use cases, and best practices to ensure you understand your customers' needs and expectations.

8.45PM - 9.15PM Closing: Discover the latest innovation and take your insights team to the next level

Aseem Badshah - QuestionPro

Learn how to take advantage of the modern tools at your disposal like QuestionPro's QxBot, utilising Chat-GPT to create meaningful surveys instantly. You can even co-pilot automated insights with smart dashboards, harnessing machine learning to uncover key findings from your surveys with ease. QuestionPro's Discover, is an AI powered tool that analyses open ended questions allowing you the time and resource to focus on other priorities.

When you add these innovative solutions to the plethora of tools widely available (InsightsHub, Communities, pricing studies, HotSpot, concept testing, self-serve Audience) to name a few, you have a perfect blend of quant and qual to deliver more impactful results through an extensive research toolkit.

9.15PM - 11PM Networking, drinks & viewing platform