Event Agenda

October 2nd, 2025

8:30 AM

Main Stage

Welcome & Networking

Arrivals and informal networking. Pick up badges, grab coffee, and connect with peers before the kickoff. Final details will be confirmed closer to the event.

9:00 AM

Main Stage

Vivek Kickoff

Our CEO takes the mic to share what’s new, what’s next, and why XDay 2025 is the place to be. Spoiler: it’s going to be epic.

Vivek Bhaskaran

Founder & CEO, QuestionPro

9:30 AM

Main Stage

AI & CX Strategy: Aligning Business Goals with AI Insights

This keynote explores the best practices for integrating AI into customer experience strategies, with a focus on aligning AI initiatives to customer feedback and business KPIs, while showcasing how AI can be leveraged to create seamless journeys and drive deeper engagement.

Eman Talaat

Head of Experience Design

09:45 AM

Main Stage

Gut vs Algorithm: How Far Should We Trust Tech with CX?

Dig into the tug-of-war between gut feeling and data when it comes to customer experience. You’ll see how prediction tools can point the way forward—while human judgment keeps it real.

Sagarika N.

Head of CX, GMG

Tim Ricketts

Head of CX, NEOM

James Lafferty

CEO, Katapult Digital

Ellen Marston-Darwish

Head of Operations & CX, Ruya Bank

10:25 AM

Networking Break (Coffee) & Demo Experience

Dedicated time for attendees to connect and explore partnerships. Interactive demo booths will feature QuestionPro's AI-driven tools.

11:05 AM

Main Stage

From Listening to Loyalty: Turning Feedback into Real Connections

Leaders will share practical strategies and real stories on how to turn everyday feedback from your employees and customers into meaningful change. Because when people feel genuinely heard, loyalty naturally follows.

M. Zeeshan Haider

Head of Marketing & CX، Al Wathba Insurance

Dinesh Dua

Head of CX, Samana Developers

James Duthie

CEO, Touchpoints Consulting

Tanmay Sahani

Head of Marketing, PRYPCO

Shannon Quadros

Head of Customer Voice, Alshaya Group

12:00 PM

Main Stage

Humanizing AI: How you can supercharge change with human judgment

Who says AI has to be cold and robotic? Discover how savvy practitioners can blend artificial intelligence with good old-fashioned human judgment to drive real business change. We’ll explore how to keep your brain in the loop, make smarter decisions, and prevent bots from running wild. If you want AI that actually makes sense for humans (and your bottom line), this session is your ticket. Bring your brain—AI’s got nothing on you!

Keynote Speaker

Company

12:15 PM

Main Stage

Closing Keynote

What’s Next? A first look at QuestionPro’s vision for the future.

Sindhu Sreenath

MEA Managing Director, QuestionPro

12:30 PM

Main Stage

Awards Ceremony

Recognizing the top CX leaders and brands.

1:30 PM

TBD

Lunch & Networking

Refuel and keep the conversations going in a relaxed setting. A great chance to connect with peers and explore collaborations. Final details will be confirmed closer to the event.

13:30 AM

Breakout Room 1

From the Inside Out: Employee experience to customer experience journey

11:40 AM

Breakout Room 1

Insights to Impact: the future of experience design

Sera Tanner

Delta Dental

Diane Magers

amplifyxm

Liz Pastor

Playon

Lorraine Schumacher

CX Executive Advisor

Kristin Flaherty

Canon

3:00 PM

Breakout Room 1

Fraud Alert: Why dirty data is your worst enemy

Fraud in market research is no joke. It’s a multi-million-dollar menace that can torpedo business decisions, trash reputations, and send companies on wild goose chases after phantom trends. From bots and fake respondents to AI-generated junk answers, fraud skews insights and wastes resources, costing the industry billions. In a world where one bad dataset can tank a product launch, data integrity isn’t optional. It’s survival.

Karine Pepin

The Research Heads

Mohith Narayan

Bullhorn Technologies

10:45 AM

Breakout Room 2

Safe Spaces, Bold Ideas: The Practice of Psychological Safety

What if your wildest ideas didn’t get shot down in the first five seconds? This session unpacks the science behind psychological safety and how to create a workplace where people actually speak up, take risks, and (gasp) admit mistakes. Because innovation doesn’t happen in a fear factory.

Michael Parke PhD

Wharton

Sanja Licina PhD

QuestionPro

11:40 AM

Breakout Room 2

Client Case Study: Why we choose QuestionPro

This candid session explores their decision-making process, priorities like flexibility and support, and the lessons learned along the way. Get practical insights from a research firm that’s been through the trenches and lived to tell the tale (sanity mostly intact.) Get the inside scoop on what tipped the scales, the bumps along the way, and how QuestionPro helped them level up their research and revenue game.

Kevin Jessop

Evolve Research

Sean Jordan

Research Planning Group

Kevin Lonnie

KLC

Dan Womack

KLC

3:00 PM

Breakout Room 2

The Angst Epidemic: Insights and strategies for a healthier culture

Workplace angst is at an all-time high, with 79% of employees disengaged and stress costing businesses trillions. This session, tailored for HR leaders, explores the root causes—overload, lack of recognition, and poor flexibility—and delivers research-backed strategies to build healthier cultures. Learn how to equip managers, foster psychological safety, and use data-driven insights to boost engagement and well-being. Leave with actionable tactics to turn angst into resilience and help your people thrive.

Dan Riley

RADICL

Brad Federman

Perfomance Point

Erin Eatough PhD

Fractional Insights

Vijay Pendakur PhD

Vijay Pendakur Consulting

10:45 AM

Breakout Room 3

Product Session - Journey Managment and QuestionPro CX advancments

11:40 AM

Breakout Room 3

Product Session - Research BI

3:00 PM

Breakout Room 3

Product Session - Research Qualitative

What’s new in QuestionPro’s qualitative toolkit? This session is your backstage pass to the latest features, improvements, and pro tips for getting richer, deeper insights—without the headache. Perfect for anyone who thinks “qual” should be anything but boring.

WHERE INSIGHTS & CX PROFESSIONALS MEET
AN EXCHANGE OF IDEAS & INNOVATION

XDay UAE 2025 Speakers

Don’t miss this exclusive opportunity to network with industry leaders

Event Agenda

October 2nd, 2025

Speakers from past events

XDay around the world

North America

United Kingdom

Latin America

Awards & certificates

The Experience Journal

WHERE INSIGHTS & CX PROFESSIONALS MEETAN EXCHANGE OF IDEAS & INNOVATION

XDay UAE 2025 Speakers

Don’t miss this exclusive opportunity to network with industry leaders

Event Agenda

October 2nd, 2025

Speakers from past events

XDay around the world

North America

United Kingdom

Latin America

Awards & certificates

The Experience Journal

WHERE INSIGHTS & CX PROFESSIONALS MEET
AN EXCHANGE OF IDEAS & INNOVATION