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WHERE INSIGHTS & CX PROFESSIONALS MEET
AN EXCHANGE OF IDEAS & INNOVATION

11TH JUNE 2026 – The Skyline London
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Jane Frost CBE

CEO
Alan-How

Mike Stevens

Founder & Editor
Bayer

Vivek Bhaskaran

Founder & CEO

Dan Fleetwood

President, Research & Insights

Gary Parsons

Senior Research Manager
Alan-How

Ken Peterson

President, Customer Experience
Bayer

Event agenda

17:00 - 18:40
Registration, welcome drinks, canapes, networking

Enjoy welcome drinks & canapes and take advantage of the opportunity to network with industry colleagues.

18:40 - 18:45
Welcome to XDay London 2026
Aseem Badshah
QuestionPro

The MD of QuestionPro UK introduces the day’s proceedings including speakers, sessions and entertainment.

18:45 - 19:15
Business of Evidence
Jane Frost CBE
MRS

The UK has maintained its position as a global centre for evidence-based decision-making, following a decade of continual disruption yet significant growth. Now, the market now faces an opportunity to define the next era. Following the release of the MRS Business of Evidence Report we welcome Jane to illustrate how experimentation and innovation can help push the bounds of AI in research.

19:15 - 19:45
HomeServe’s Customer Satisfaction Journey
alan-how-bayer
Gary Parsons
HomeServe
Dr-Naila-Siddiqui
Ken Peterson
QuestionPro

Our President of CX is joined by Gary Parsons for a candid Fireside Chat. Shining a light on HomeServe’s CX onboarding journey. Discover how we tackle implementation challenges as we learn what the future holds for their customer base.

19:45 - 20:15
Refreshments break on the terrace

Alcohol, soft drinks, teas, coffees, refreshments and snacks are served with an opportunity to network.

20:15 - 20:40
Are you keeping up?
Vivek Bhaskaran
QuestionPro

Join our Founder & CEO, for an unforgettable session. From challenging the status quo to sparking new ways of thinking, this is one talk you don’t want to miss. Learn about the company's AI vision and how to tackle disruption with platform shift acceleration.

20:40 - 21:00
FIFA World Cup 2026 Predictions
alan-how-bayer
Mike Stevens
Insight Platforms
Dr-Naila-Siddiqui
Dan Fleetwood
QuestionPro

Dan is joined by long-time associate of XDay, Mike Stevens for a lively closing session. They’ll present the results of our World Cup predictions survey that you’re invited to participate in. You can expect an interactive session incorporating VideoAI feedback. Be prepared for some wild predictions with real-time sentiment and text analysis thrown in for good measure

21:00 - 22:00
Roof terrace drinks, music, networking and late night bites

Make your way to the roof terrace with drinks in hand for some late-night bites and chilled-out music for a final chance to network with colleagues

PROVIDING INNOVATIVE SOLUTIONS FOR CUSTOMERS
SUPPORTING ACADEMIC INSTITUTIONS ACROSS THE UK

Speakers from past events

Reena Sooch

Partner
Alan-How

Alan How

Digital Lead Pharma Commercial
Bayer

Dr Naila Siddiqui Kamal

Senior Lecturer (School of Medicine)
Imperial College London

Dan Fleetwood

President, Research & Insights

Steve McGee

Panel Manager

Kerry Radden

Associate Director

Neil Gupta

Senior Director, Research

Duncan Stewart

Managing Partner

Jim Eccleston

Managing partner

Susan Gibert

Director of CX

Vivek Bhaskaran

Founder & CEO

Aseem Badshah

UK Managing Director

Venue

The Skyline London

Join us on Thurs 11th June 2026 (17:00 – 22:00) at The Skyline London, which boasts stunning panoramic views across London's skyline, including the renowned world heritage site, the Tower of London and the iconic Tower Bridge and River Thames. The Skyline London is conveniently located just a couple of minutes from Tower Hill Station and near Tower Gateway and Fenchurch Street Stations.

It’s located within the Tower Suites by Blue Orchid hotel complex, as you enter the hotel reception there will be signage to the private lift that takes you up to the canapes & drinks reception on the open-top Roof Terrace via the Mezzanine.

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