Synthetic data is quickly becoming one of the most discussed topics in market research. At the same time, it is […]
Synthetic Data in market research: How it works, when to use it, and what to trust
How to Turn Survey Data into Actionable Marketing Insights
Businesses today collect massive amounts of survey data, from customer satisfaction polls to post-purchase feedback forms and brand perception studies. […]
How to Reduce Churn with Customer Retention Surveys?
Customer retention surveys are designed to understand why customers stay with your brand or why they might leave. They focus […]
How to Use Customer Surveys for Better Data-Driven Marketing Decisions
Great marketing usually begins with a simple moment of curiosity about how customers think, choose, and respond. In data-driven marketing, […]
The CJM Maturity Curve: How Organizations Grow from Insights to Impact | Tuesday CX Thoughts
From Static Insight to Applied Intelligence Customer journey mapping and VoC programs created an important awakening in many organizations: customers […]