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Home Archives for Ken Peterson Page 5

Ken Peterson

Ken has 20 years of customer experience research in retail, technology, hospitality, financial services, automotive, SaaS deployments, and CX consultation.

As much as anyone may understand about buyer personas which includes understanding their needs and purchasing authority, it is also vital to understand the path they will take towards the purchase

Want Someone To Listen? First Try to Understand — Tuesday CX Thoughts

Check out this week’s Video Review with Ken: In my role, I’m used to seeing a lot of emails. Sometimes […]

If anyone says that it is not important to share journey maps at every level of the organization, then they are not considering the entire history and background of that customer

Frontline Understanding of the Journey — Tuesday CX Thoughts

Check Out This Week’s Video Summary with Ken! Perspective is everything in understanding. I remember thinking about the “distance” between […]

It’s A Matter of Trust — Tuesday CX Thoughts

Check Out This Week’s Video Summary with Ken! Did you know that up until 2016, some of the reviews you […]

I expect that we should see the investment in Generative AI as a means to allow human interactions to become more empathetic.

Thinking About Skynet 2024 and Beyond? — Tuesday CX Thoughts

Watch this week’s Video Review with Ken Peterson At the end of 2023, industry analysts used their crystal ball to […]

Why Is User Retention Important?

Happy Tuesday! Short on time for our CXThoughts today?Join us for a quick video summary with Ken Peterson! 👇 A […]

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