Aided Awareness vs Unaided Awareness in Survey Questions
In consumer and B2B market research circles we are often asked to measure brand awareness and/or familiarity with brands, products, […]
How to Get the Best Results From Your Online Survey
An online survey can provide valuable information about your customers, clients or potential market. Online Surveys help save time and […]
Measuring customer loyalty with customer satisfaction surveys
With all the data security talk as of late, we must address another security aspect – namely customer security. Marketers […]
Three Keys for Designing Effective Mobile Surveys
At the recent MRA Corporate Researchers Conference, the training organization Research Rockstar presented a course on designing device agnostic surveys. […]
How to Control Customer Satisfaction Scores
We tend to measure customer satisfaction after the customer experience has already happened. But that isn’t when the opinion about […]