If you’re still thinking that all you can use surveys for is collecting feedback — then you are missing out on a HUGE sales opportunity. This was a revelation to me, and when I realized it — it was a whack-on-the-side-of-the-head moment. You can actually use skip survey logic amongst other survey logic types, to help you not only sell to more customers but to identify your BEST customers;

Did you know that more than 700,000 small businesses “fail” every year?  That might scare you, but it shouldn’t. There are really two reasons why so many businesses fail:

 They haven’t focused on a specific customer
 They haven’t defined an offer that their ideal customer wants to buy

When you look closely at the two reasons, you’ll notice that these are really rooted in some basic market and customer research.The good news is that you don’t need to spend thousands of dollars to figure these two.

Let’s face it, qualified respondents who have nothing better to do than to complete our survey accurately, truthfully and in a timely fashion are a rare breed. In today’s crowded email inbox, our survey invitation email is competing for attention – of course, that assumes they didn’t receive a one-way ticket to the SPAM filter. So as researchers, who are always known for our copywriting skills, what can we do to improve our chances?…

American voters are heading to the polls in November to determine for the 58th time their country’s president for the next 4 years. While presidential elections are known to provide good theatre, the 2016 Presidential Election has been filled with some interesting twists and turns and is undoubtedly one for the ages. The Republican nominee, Donald Trump, whose loose cannon speaking style has created a firestorm even among his own party, is viewed as a social media scandal machine….

Powerful, sophisticated, and usable tools are essential to accomplishing business objectives and performing key tasks in allowing for an organization’s continued success. However, even with the access to the best online survey tool, one must follow online survey design best practices. Otherwise, the opportunities for critical insights become lost.
Online Survey Design Best Practices
To share online survey design best practices, QuestionPro did a Survey Design Webinar: Proven Methodologies for Surveys that Work….

How many customer satisfaction surveys have you experienced this week?  In my case, there isn’t a single transaction that I do that doesn’t ask me to rate my experience. It’s getting annoying. As it turns out, I’m not alone experiencing the survey fatigue. People are sick and tired of being constantly surveyed and they are fighting back….