If you’ve been using Tivian (formerly Questback), you might already be familiar with the common pain points: outdated workflows, manual dashboards, and limited flexibility for long-term engagement. In today’s fast-paced research world, teams need an agile, unified platform that can deliver both qualitative and quantitative insights at scale.
That’s where QuestionPro steps in.
QuestionPro is a mature, enterprise-grade research platform trusted by leading organizations across industries. It combines advanced survey tools, community management, and AI-driven reporting—all wrapped in a modern interface backed by award-winning customer support.
Why switch from Tivian to QuestionPro?
Tivian may have legacy credibility, but modern research demands speed, flexibility, and smarter automation. QuestionPro goes beyond being a simple survey platform—it’s a comprehensive experience management ecosystem designed for today’s researchers.
Here’s what makes it different:
- All-in-one quant + qual: Surveys, LiveCast interviews, video feedback, and communities
- Built-in engagement: Points, badges, polls, and member feedback loops
- AI analytics: Real-time sentiment analysis with PathosAI, and summaries with QxBot
- Flexible dashboards: Pre-built, customizable, and export-ready BI views
- Automation: Panel health, reminder workflows, and reward distribution
- Enterprise compliance: Secure hosting, GDPR-ready, and region-specific data storage
Feature comparison: QuestionPro vs. Tivian
The following will present a compelling case for transitioning your experience management from Tivian to QuestionPro in a cost-effective manner.
| Category | QuestionPro | Tivian |
| Survey Design | MaxDiff, Conjoint, Heatmaps, LiveCast, and more | Basic question types; manual setup required |
| Ease of Use | User-friendly, modern UI | Clunky workflows and outdated setup logic |
| Communities & Panels | Full engagement suite + automation + white-labeled apps | Minimal engagement features; basic panel logic |
| Dashboards & Reporting | Real-time filters, AI summaries, built-in BI | Legacy reporting tools; manual Power BI setup |
| Open-End Analysis | AI-powered coding with PathosAI | Manual response coding |
| Support & Service | 24/7 chat, CSMs, consultative onboarding | Limited service after acquisition; internal complexity |
Why are insights teams and brands moving from Tivian to QuestionPro?
These aren’t just features—they’re real reasons brands are making the switch:
“Tivian has been cost-effective.”
→ QuestionPro delivers more features with a lower total cost of ownership.
“We’re used to Tivian’s workflows.”
→ We support mirrored survey structures, parallel runs, and smooth transitions.
“We already use SQL and Power BI.”
→ Our dashboards save time while complementing your current tools.
“Dashboards take too long to build.”
→ With QuestionPro, you can build dashboards in seconds using AI and machine learning.
“We need longitudinal research tools.”
→ QuestionPro Communities enables long-term tracking and engagement with qualitative depth.
“We still run prize draws manually.”
→ Automate it with point systems and sweepstakes—no extra admin time required.
QuestionPro: A platform that grows with you
QuestionPro isn’t just more powerful—it’s easier to scale. Whether you’re running a one-off study or managing a multi-market tracker, QuestionPro’s platform adapts to your needs. Here’s how:
- Smart logic without complexity: Use branching, weighting, looping, and extraction with ease.
- Insights that actually matter: Get real-time, role-specific dashboards and insights on demand.
- Data security you can trust: Choose your hosting location and remain fully compliant.
Start with QuestionPro today
Thousands of brands have already made the switch from Tivian to QuestionPro—and never looked back. Why? Because we offer:
- Easier setup
- Deeper, faster insights
- More engaging tools
- Real, 24/7 support
If you’re ready to learn more about our features and the level of customer service we provide, start a free trial or contact us to discuss your project.
