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Home Surveys Academic Research Page 14

Academic Research

rensis-likert-and-the-likert-scale

Rensis Likert and the Likert scale

Rensis Likert, a famous American psychologist, developed the Likert scale, which has profoundly affected the world of behavior research. Likert’s […]

Rating Scale

4 scales every researcher should remember, always

One of our most-viewed articles is an article about four scales every researcher should remember. Since that post was written, […]

Use This Market Research Mix Framework to Overcome that “Now What?!” Moment

I’m ready to do some market research — Now What?! I can’t begin to tell you how many meetings I’ve […]

What’s Your Brand’s Irresistibility Quotient

 Brand’s Irresistibility Quotient When will be stop measuring Brands Irresistibility Quotient?  Probably never – it comes to brand irresistibility quotient […]

How to Use Market Research to Redefine Your Brand

Ever run into a picture of yourself from high school and think — OH MY GOD!  What was I thinking […]

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