Rensis Likert and the Likert scale
Rensis Likert, a famous American psychologist, developed the Likert scale, which has profoundly affected the world of behavior research. Likert’s […]
Academic Research
Use This Market Research Mix Framework to Overcome that “Now What?!” Moment
I’m ready to do some market research — Now What?! I can’t begin to tell you how many meetings I’ve […]
What’s Your Brand’s Irresistibility Quotient
Brand’s Irresistibility Quotient When will be stop measuring Brands Irresistibility Quotient? Probably never – it comes to brand irresistibility quotient […]
Market Research for Rebranding: A Practical Guide
Brands drift before they decide to change. A new product line, a shift in who you serve, or a change […]
Why I Hate 5 and 7 Point Measurement Scales
One beginner online survey tip is to avoid using Yes/No questions whenever possible. Instead, you’re supposed to use 5 or […]
