Customer Lifetime Value Calculation & Formula
Knowing how to calculate customer lifetime value (CLV) is crucial to a business’ marketing success. The CLV defines the present […]
Market Research
What Men Want: African-American Men on Love, Dating and Marriage
In a recent article based on an EBONY/QuestionPro study, we took a deep dive into Black women’s current attitudes on […]
Regression Analysis: Definition, Types, Usage & Advantages
Regression analysis is perhaps one of the most widely used statistical methods for investigating or estimating the relationship between a […]
What Women Want: Love, Marriage, and Dating
Valentine’s Day came and went like a SpaceX Cupid’s arrow. Romance was in the air that day, but what about […]
Market Intelligence: Definition, Types, Methods & Examples
Market intelligence collects and analyzes external market data to guide strategic business decisions. It helps to provide insights into market […]
