Synthetic Responses: How They Work & Why They Matter?
Not all responses come from real people when collecting data for market research, testing, or feedback. Computers create some, and […]
Market Research
What is a Synthetic Customer? Usage & Benefits
Testing new ideas and improving the customer experience can be challenging and expensive. What if you could create customer profiles […]
Synthetic Identity: How it Works, Uses & Prevents Fraud
In the connected digital age, the concept of a synthetic identity, a constructed persona that combines real and fake information, […]
How blending qualitative and quantitative research drives better decisions
When numbers don’t tell the whole story, that’s when mixed research becomes a game-changer. Combining the what from quantitative data […]
How using TURF Analysis can save your marriage (and your product launch)
Picture this: a team with 10 new product ideas, only 3 budget slots, and a meeting full of conflicting opinions […]
