Leveraging Social Media to Produce Directional Insights
Innovating in the content analysis models and across the market research lifecycle Social media, through social networking resources such as […]
Market Research
3 Ways to Measure Your Social Media Effectiveness
Let’s face it. Businesses and the left brained among us thrive on what can be measured. Social Media, which can […]
Can Behavior Change Be Fun?
Behavior Change, can it be fun? Ultimately, yes? But, that’s rare, isn’t it? If the incentives are there, if the […]
What Happens When You Change Survey Methods
My last article about changing rating scales prompted this e-mail from a reader. Over many years of surveying customers and […]
Search Engine Marketing Secret #2 Revealed: Use the Keyphrases Your Customers Use
Welcome back to our ongoing series with The Search Guru, Leslie Caruthers. Last month, Leslie outlined how important it was […]
