Thurstone Scale: Definition, Survey Questions with Examples
Thurstone Scale: Definition Thurstone scale is defined as a unidimensional scale that is used to track respondent’s behavior, attitude or […]
Market Research
Bogardus Social Distance Scale: Definition, Survey Questions with Examples
Bogardus Social Distance Scale: Definition and Example Bogardus social distance scale is defined as a scale that measures varying degrees […]
What is Field Research: Definition, Methods, Examples and Advantages
What is Field Research? Field research is defined as a qualitative method of data collection that aims to observe, interact […]
What is Strategic Analysis?
Content Index What is Strategic Analysis? Types of Strategic Analysis Strategic Analysis and Market Research Strengths of Strategic Analysis Weaknesses […]
Thurstone vs Guttman Scale: Is There a Difference?
Content Index How to construct a Thurstone Scale? How to construct a Guttman Scale? Thurstone vs Guttman Scale Attitude measurement […]
