Geographic Segmentation: Definition, Characteristics & Examples
Many tools can help you figure out what your target group does, what they need, and what they like. Geographic […]
Market Research
Quantitative Research: What It Is, Types & Methods
Quantitative research involves analyzing and gathering numerical data to uncover trends, calculate averages, evaluate relationships, and derive overarching insights. It’s […]
Margin of Error: Definition, Calculation, & Examples
The margin of error is an essential concept for understanding the accuracy and reliability of survey data. In this article, […]
Sampling Methods: Techniques & Types with Examples
Sampling is an essential part of any research project. The right sampling method can make or break the validity of […]
Why Research is Crucial for Ad Agencies in 2018
Advertising agencies are facing a lot of adversity in 2018. With more and more big brands like Sprint, Netflix, and […]
