Metric Data Analysis 101
In marketing research, as well as other forms of social, economic and business research, metric data analysis (a.k.a interval and […]
Market Research
Showing The Finger: 3 Customer Success F’s That Matters
In my combined 15 years of Market Research and SaaS the first F-word has been most important: (F)ocus on the […]
Survey Puzzle – Pieces to Improve Your Research Studies
Having a written questionnaire with a survey platform is just not enough anymore for effective marketing research. In fact, it’s […]
Data Analysis 101 – Ordinal
One could say there is a natural order to things. In survey research, when we think of order we are […]
Advertising testing 101
Advertising testing 101 There was a day not long ago that advertising testing involved sitting large numbers of people in […]
