Usability Testing: What it is, Importance + How to do it?
Usability testing is essential to the success of products and services by improving user experience. It is a key approach […]
Market Research
Marketing Attribution: What it is, Importance + Challenges
With a website, social media sites, influencer programs, offline encounters, and other touchpoints to consider, marketing attribution only becomes more […]
Implicit Association Test: What it is and how to conduct it
Are you looking for tests that allow you to uncover people’s unconscious attitudes? The Implicit Association Test can be your […]
Standard Deviation: What it is, + How to calculate + Uses
The standard deviation is one of the most important statistical measures used to calculate a research sample. It is also […]
Cross Elasticity: What it is + Importance + Calculation
Understanding the links between items and their effects on demand is essential for businesses and policymakers in the field of […]
