Surveys

Top-Box Score – Deriving a new measure

When we present survey data we have choices in how that data is presented. As survey analysts, it is our […]

Being able to identify the customer’s attitude towards your product, or employee’s satisfaction with her job at your firm, or […]

How as market researchers can we help our brethren in marketing, sales and product development assess whether or not our […]

Everything a person does is a decision, everything a computer does is logical reasoning. Since neither of these is straight […]

In every life cycle of software comes a point where it no longer becomes feasible to continue using certain parts […]