As we know by now, tech companies are required to use good market research to make the most important decisions. Velodu, a full-service market research consulting firm, has been at the top in providing quantitative and qualitative insights to major tech companies.
During its more than six years of existence, Velodu has always hoped to provide its clients with high-value insights to help them achieve their goals. If it were necessary to describe their main value proposition, effectiveness would undoubtedly be the cornerstone. As they rightfully state: ‘Business keeps moving faster, so nobody has time for slow agencies who add complexity.’
As part of the efforts to keep that promise and consistently offer the best to its clients, Velodu joins forces with QuestionPro to guarantee the quality of the data collected for its customers. In this brief article, we will share how our relationship began and offer some ideas you can implement in your own organization.
Industry:
Market Research
Use Case:
Qualitative Market Research
Main QuestionPro Features used:
- Online Surveys
- Email Distribution
- Quota Management
- API Integrations
The Path To An Efficient Data Collection
In a recent interview with our Founder and CEO, Gary Pansino, Managing Partner and Founder of Velodu, shared how their transition to QuestionPro has addressed key challenges and improved their ability to deliver research outcomes.
According to Pansino, Velodu’s decision to switch to QuestionPro was driven by mounting frustrations with their previous provider: Qualtrics.
They presented issues with sales, billing, and support, which had become recurring headaches, compounded by instances of fraud when purchasing samples.
“Qualtrics had completely lost any semblance of the human touch, attention to quality, and appreciation for their customers.”
This negative experience resulted in Velodu seeking a more reliable and customer-focused solution, which they found in QuestionPro.
Shifting from one platform to another can be a complicated process in most cases; however, at QuestionPro, we’ve made an effort to avoid this particular negative experience for our clients. It was no different with Vadu. The transition from Qualtrics to QuestionPro was very smooth for them, as they could replicate their existing processes on the new platform.
“The most surprising thing was how seamless the transition was. Everything we did on Qualtrics was easily reproducible on QuestionPro”
Gary Pansino, Managing Partner and Founder of Velodu
This was further sustained by the exceptional support from QuestionPro’s team, which guaranteed a quick and efficient onboarding experience, of course.
Learning The Power of Humanized Insights
One of the most surprising aspects of Velodu’s journey with QuestionPro has been the level of human support provided by the platform. Unlike their previous experiences, where customer service had become impersonal and frustrating. QuestionPro offered an easy and supportive transition. “The great human support made our learning phase easy,” Gary shared.
This emphasis on customer care has made the platform more accessible and reinforced Velodu’s commitment to delivering high-quality research to their clients.
Data visualization is essential for Velodu, and while they currently use DisplayR, they see the potential for improved efficiency with a direct integration with QuestionPro.
Despite the challenges of engaging external audiences as a supplier, QuestionPro’s tools have helped Velodu make significant strides in building research communities and gathering valuable feedback. Although specific insights from their studies are confidential, the positive impact on clients is clear, with every project receiving strong approval.
Gary Pansino summarized their experience with QuestionPro as “competent, friendly, responsive” and highlighted the platform’s elegant quota management as a standout feature. We’re very flattered.
QuestionPro: A Valuable Partner for Velodu
Velodu’s experience with QuestionPro is a testament to the value of choosing a survey platform that meets the company’s specific technical requirements while excelling in customer support and usability.
Are you curious to hear more about Velodu’s journey with us? Check out the full interview with Gary Pansino, where he shares some great insights on their experience and transition to QuestionPro.
We especially thank Gary for sharing his time and valuable insights with us. His experience and perspective have been truly informative.
Stay tuned for more stories from our customers and to learn more about the businesses, like Velodu, that are teaming up with QuestionPro to achieve success in their industries.
