• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
QuestionPro

QuestionPro

questionpro logo
  • Products
    survey software iconSurvey softwareEasy to use and accessible for everyone. Design, send and analyze online surveys.research edition iconResearch SuiteA suite of enterprise-grade research tools for market research professionals.CX iconCustomer ExperienceExperiences change the world. Deliver the best with our CX management software.WF iconEmployee ExperienceCreate the best employee experience and act on real-time data from end to end.
  • Solutions
    IndustriesGamingAutomotiveSports and eventsEducationGovernment
    Travel & HospitalityFinancial ServicesHealthcareCannabisTechnology
    Use CaseAskWhyCommunitiesAudienceContactless surveysMobile
    LivePollsMember ExperienceGDPRPositive People Science360 Feedback Surveys
  • Resources
    BlogeBooksSurvey TemplatesCase StudiesTrainingHelp center
  • Features
  • Pricing
Language
  • English
  • Español (Spanish)
  • Português (Portuguese (Brazil))
  • Nederlands (Dutch)
  • العربية (Arabic)
  • Français (French)
  • Italiano (Italian)
  • 日本語 (Japanese)
  • Türkçe (Turkish)
  • Svenska (Swedish)
  • Hebrew IL (Hebrew)
  • ไทย (Thai)
  • Deutsch (German)
  • Portuguese de Portugal (Portuguese (Portugal))
Call Us
+1 800 531 0228 +1 (647) 956-1242 +52 999 402 4079 +49 301 663 5782 +44 20 3650 3166 +81-3-6869-1954 +61 2 8074 5080 +971 529 852 540
Log In Log In
SIGN UP FREE

Home Investigación de mercado

Non-experimental research: What it is, overview & advantages

non-experimental-research

Non-experimental research is the type of research that lacks an independent variable. Instead, the researcher observes the context in which the phenomenon occurs and analyzes it to obtain information.

Unlike experimental research, where the variables are held constant, non-experimental research happens during the study when the researcher cannot control, manipulate or alter the subjects but relies on interpretation or observations to conclude.

This means that the method must not rely on correlations, surveys, or case studies and cannot demonstrate an actual cause and effect relationship.

Characteristics of non-experimental research

Some of the essential characteristics of non-experimental research are necessary for the final results. Let’s talk about them to identify the most critical parts of them.

characteristics of non-experimental research

  • Most studies are based on events that occurred previously and are analyzed later.
  • In this method, controlled experiments are not performed for reasons such as ethics or morality.
  • No study samples are created; on the contrary, the samples or participants already exist and develop in their environment.
  • The researcher does not intervene directly in the environment of the sample.
  • This method studies the phenomena exactly as they occurred.

Types of non-experimental research

Non-experimental research can take the following forms:

Cross-sectional research: Cross-sectional research is used to observe and analyze the exact time of the research to cover various study groups or samples. This type of research is divided into:

  • Descriptive: When values are observed where one or more variables are presented.
  • Causal: It is responsible for explaining the reasons and relationship that exists between variables in a given time.

Longitudinal research: In a longitudinal study, researchers aim to analyze the changes and development of the relationships between variables over time. Longitudinal research can be divided into:

  • Trend: When they study the changes faced by the study group in general.
  • Group evolution: When the study group is a smaller sample.
  • Panel: It is in charge of analyzing individual and group changes to discover the factor that produces them.

LEARN ABOUT: Quasi-experimental Research

When to use non-experimental research

Non-experimental research can be applied in the following ways:

  • When the research question may be about one variable rather than a statistical relationship about two variables.
  • There is a non-causal statistical relationship between variables in the research question.
  • The research question has a causal research relationship, but the independent variable cannot be manipulated.
  • In exploratory or broad research where a particular experience is confronted.

Advantages and disadvantages

Some advantages of non-experimental research are:

  • It is very flexible during the research process
  • The cause of the phenomenon is known, and the effect it has is investigated.
  • The researcher can define the characteristics of the study group.

Among the disadvantages of non-experimental research are:

  • The groups are not representative of the entire population.
  • Errors in the methodology may occur, leading to research biases.

Non-experimental research is based on the observation of phenomena in their natural environment. In this way, they can be studied later to reach a conclusion.

Difference between experimental and non-experimental research

Experimental research involves changing variables and randomly assigning conditions to participants. As it can determine the cause, experimental research designs are used for research in medicine, biology, and social science. 

Experimental research designs have strict standards for control and establishing validity. Although they may need many resources, they can lead to very interesting results.

Non-experimental research, on the other hand, is usually descriptive or correlational without any explicit changes done by the researcher. You simply describe the situation as it is, or describe a relationship between variables. Without any control, it is difficult to determine causal effects. The validity remains a concern in this type of research. However, it’s’ more regarding the measurements instead of the effects.

LEARN MORE: Descriptive Research vs Correlational Research

Conclusion

Whether you should choose experimental research or non-experimental research design depends on your goals and resources. If you need any help with how to conduct research and collect relevant data, or have queries regarding the best approach for your research goals, contact us today! You can create an account with our survey software and avail of 88+ features including dashboard and reporting for free.

Create a free account

SHARE THIS ARTICLE:

About the author
Crystal Wiese
Director of Marketing at QuestionPro. Specializes in Project Management, Relationship Building, Branding, Social Media and Research.
View all posts by Crystal Wiese

Primary Sidebar

Research what's on your mind. Find out what's on theirs!

A suite of tools to leverage research and transform insights.

Discover our insight platform

RELATED ARTICLES

HubSpot - QuestionPro Integration

The Holiday Inn Customer Experience: Why Caring Matters

Sep 19,2023

HubSpot - QuestionPro Integration

Typeform vs. Google Forms: Which one is best for my needs?

Jul 30,2024

HubSpot - QuestionPro Integration

The Evolution of Customer Experience — Tuesday CX Thoughts

Oct 01,2024

BROWSE BY CATEGORY

  • Academic
  • Academic Research
  • Artificial Intelligence
  • Assessments
  • Audience
  • Brand Awareness
  • Business
  • Case Studies
  • Communities
  • Consumer Insights
  • Customer effort score
  • Customer Engagement
  • Customer Experience
  • Customer Loyalty
  • Customer Research
  • Customer Satisfaction
  • CX
  • Employee Benefits
  • Employee Engagement
  • Employee Engagement
  • Employee Retention
  • Enterprise
  • Events
  • Forms
  • Friday Five
  • General Data Protection Regulation
  • Guest Post
  • Insights Hub
  • Life@QuestionPro
  • LivePolls
  • Market Research
  • Marketing
  • Mobile
  • Mobile App
  • Mobile diaries
  • Mobile Surveys
  • New Features
  • non-profit
  • NPS
  • Online Communities
  • Polls
  • Question Types
  • Questionnaire
  • QuestionPro
  • QuestionPro Products
  • Release Notes
  • Research Tools and Apps
  • Revenue at Risk
  • Startups
  • Survey Templates
  • Surveys
  • Tech News
  • Tips
  • Training
  • Training Tips
  • Trending
  • Tuesday CX Thoughts (TCXT)
  • Uncategorized
  • VOC
  • Webinar
  • Webinars
  • What’s Coming Up
  • Workforce
  • Workforce Intelligence

Footer

MORE LIKE THIS

wells-fargo-nps-2025

Wells Fargo NPS 2025: What Businesses Can Learn

May 19, 2025

word-cloud

Word Cloud: What it is & How to Use QuestionPro Word Cloud?

May 16, 2025

synthetic data and ai - market research

Redefining Research Strategy with AI and Synthetic Data

May 15, 2025

Kohl's-NPS-2025

Kohl’s NPS & Satisfaction in 2025

May 15, 2025

Other categories

  • Academic
  • Academic Research
  • Artificial Intelligence
  • Assessments
  • Audience
  • Brand Awareness
  • Business
  • Case Studies
  • Communities
  • Consumer Insights
  • Customer effort score
  • Customer Engagement
  • Customer Experience
  • Customer Loyalty
  • Customer Research
  • Customer Satisfaction
  • CX
  • Employee Benefits
  • Employee Engagement
  • Employee Engagement
  • Employee Retention
  • Enterprise
  • Events
  • Forms
  • Friday Five
  • General Data Protection Regulation
  • Guest Post
  • Insights Hub
  • Life@QuestionPro
  • LivePolls
  • Market Research
  • Marketing
  • Mobile
  • Mobile App
  • Mobile diaries
  • Mobile Surveys
  • New Features
  • non-profit
  • NPS
  • Online Communities
  • Polls
  • Question Types
  • Questionnaire
  • QuestionPro
  • QuestionPro Products
  • Release Notes
  • Research Tools and Apps
  • Revenue at Risk
  • Startups
  • Survey Templates
  • Surveys
  • Tech News
  • Tips
  • Training
  • Training Tips
  • Trending
  • Tuesday CX Thoughts (TCXT)
  • Uncategorized
  • VOC
  • Webinar
  • Webinars
  • What’s Coming Up
  • Workforce
  • Workforce Intelligence

questionpro-logo-nw
Help center Live Chat SIGN UP FREE
  • Sample questions
  • Sample reports
  • Survey logic
  • Branding
  • Integrations
  • Professional services
  • Security
  • Survey Software
  • Customer Experience
  • Workforce
  • Communities
  • Audience
  • Polls Explore the QuestionPro Poll Software - The World's leading Online Poll Maker & Creator. Create online polls, distribute them using email and multiple other options and start analyzing poll results.
  • Research Edition
  • LivePolls
  • InsightsHub
  • Blog
  • Articles
  • eBooks
  • Survey Templates
  • Case Studies
  • Training
  • Webinars
  • All Plans
  • Nonprofit
  • Academic
  • Qualtrics Alternative Explore the list of features that QuestionPro has compared to Qualtrics and learn how you can get more, for less.
  • SurveyMonkey Alternative
  • VisionCritical Alternative
  • Medallia Alternative
  • Likert Scale Complete Likert Scale Questions, Examples and Surveys for 5, 7 and 9 point scales. Learn everything about Likert Scale with corresponding example for each question and survey demonstrations.
  • Conjoint Analysis
  • Net Promoter Score (NPS) Learn everything about Net Promoter Score (NPS) and the Net Promoter Question. Get a clear view on the universal Net Promoter Score Formula, how to undertake Net Promoter Score Calculation followed by a simple Net Promoter Score Example.
  • Offline Surveys
  • Customer Satisfaction Surveys
  • Employee Survey Software Employee survey software & tool to create, send and analyze employee surveys. Get real-time analysis for employee satisfaction, engagement, work culture and map your employee experience from onboarding to exit!
  • Market Research Survey Software Real-time, automated and advanced market research survey software & tool to create surveys, collect data and analyze results for actionable market insights.
  • GDPR & EU Compliance
  • Employee Experience
  • Customer Journey
  • Synthetic Data
  • About us
  • Executive Team
  • In the news
  • Testimonials
  • Advisory Board
  • Careers
  • Brand
  • Media Kit
  • Contact Us

QuestionPro in your language

  • English
  • Español (Spanish)
  • Português (Portuguese (Brazil))
  • Nederlands (Dutch)
  • العربية (Arabic)
  • Français (French)
  • Italiano (Italian)
  • 日本語 (Japanese)
  • Türkçe (Turkish)
  • Svenska (Swedish)
  • Hebrew IL (Hebrew)
  • ไทย (Thai)
  • Deutsch (German)
  • Portuguese de Portugal (Portuguese (Portugal))

Awards & certificates

  • survey-leader-asia-leader-2023
  • survey-leader-asiapacific-leader-2023
  • survey-leader-enterprise-leader-2023
  • survey-leader-europe-leader-2023
  • survey-leader-latinamerica-leader-2023
  • survey-leader-leader-2023
  • survey-leader-middleeast-leader-2023
  • survey-leader-mid-market-leader-2023
  • survey-leader-small-business-leader-2023
  • survey-leader-unitedkingdom-leader-2023
  • survey-momentumleader-leader-2023
  • bbb-acredited
The Experience Journal

Find innovative ideas about Experience Management from the experts

  • © 2022 QuestionPro Survey Software | +1 (800) 531 0228
  • Sitemap
  • Privacy Statement
  • Terms of Use