CX and Responsibility My first ‘real’ job was as a cashier for a major supermarket. I was barely fifteen, but […]
Self-Service Customer Experience
Customer Centricity: Definition, Importance & Tips
Customer centricity sets the customer at the heart of everything a business does. It’s about shaping the entire company culture […]
Six reasons to choose an alternative to Forsta
Market research, including customer research and employee research, has lately seen a massive shift in trends and the way research […]
Overnight CX Strategy
Building Loyalty As a member of United MileagePlus, I’m keenly aware through the airline’s marketing that it is approaching its […]
Types of Market Segmentation with Examples
With this article you will learn what types of market segmentation exist and how they allow you to correctly direct […]