Content Index How to construct a Thurstone Scale? How to construct a Guttman Scale? Thurstone vs Guttman Scale Attitude measurement […]
Thurstone vs Guttman Scale: Is There a Difference?
Are Cat Owners Happier Than Dog Owners?
Ahh, the age-old debate: dogs vs. cats. 36% of U.S. households own a dog, with 30% owning a cat. Interestingly, […]
Guttman Scale: Definition, Characteristics and Examples
Content Index Guttman Scale Definition Guttman Scale Characteristics Steps for developing a Guttman Scale with Examples Guttman Scale Applications with […]
Customer Intelligence: Definition, Types, Steps + Tools to Use
Customer intelligence, often referred to as customer intelligence CI, is a key component of this understanding. It involves gathering, analyzing, […]
Survey Format: The Best Way to Format Your Survey
Surveys are the perfect tools to gauge customers, employees, or even public opinions related to a specific issue or a […]
