I first met Prasad Thammineni a couple of years ago. He asked me to write an article about his new […]
Changing Your Company Name: A Real Life, No-Cost Process
The eyes have it: What you need to know about eye contact
The force of eye contact There’s a lot you can learn from considering the phenomenon of eye contact. Just a […]
Conjoint Analysis – Too Many Attributes!
As part of our research and consulting practice, I get asked to review a lot of projects on Conjoint Analysis. […]
Benchmarking – A Live Experiment in Co-Creation – Are you ready for this?
Last week as we were batting around our “Web Analytics” integration strategy (Omniture, Google Analytics) – we thought up of […]
5 steps toward turning your commodity into a great customer experience
Engaging with customers is key When a consumer buys a service there are a set of intangible activities carried out […]
