How pre-launch surveys for marketing campaigns help validate ideas
Launching a marketing campaign without testing is a risk. The budget gets spent before you know if the idea works. […]
Market Research
How to identify and reduce convenience bias from surveys
Sometimes the simplest data can be the most confusing insights. Convenience bias is one of the main reasons this happens […]
Monadic Testing: What It Is and How It Works in Research
When people are shown multiple ideas at once, their answers often turn into comparisons instead of real opinions. That makes […]
3 Types of Survey Bias and How to Avoid Them in Surveys
Surveys are one of the most popular ways to collect feedback and understand people’s opinions. Businesses, researchers, and organizations rely […]
How to Use Surveys to Test Marketing Campaigns and Improve Performance
Think back to the last time you launched a campaign. The creative looked great, the message felt sharp, and everyone […]
