Are Your Surveys Illegal Under DPDPA? What Most Teams Get Wrong
The digital landscape is constantly evolving, and with it, the laws governing data privacy. India’s new Digital Personal Data Protection […]
Market Research
Most Market Research Agencies in India Are Not Ready for DPDPA Compliance!
India’s data economy is entering a decisive phase. With the Digital Personal Data Protection Act (DPDPA) and the DPDP Rules […]
Why DPDPA Matters More for Banks Than Any Other Industry?
In the wake of the Digital Personal Data Protection Act (DPDPA), the Indian banking sector is facing a “glass house” […]
Bad Data Costs Millions: Why Research Integrity Starts at the Source
Most organisations today are collecting more data than ever before. Surveys run faster, panels scale easily, and dashboards update in […]
Traditional Market Research is Dying in India, What’s next?
For decades, market research in India followed a familiar, steady rhythm characterized by long planning cycles, heavy questionnaires, and weeks […]
