Improve Employee Engagement One of the most common complaints we hear from small business owners is that their employees don’t “Think like […]
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Constant Sum Question Type: Definition, Examples, and How to Use It
A constant sum question type asks respondents to split a fixed number of points, dollars, or percentage units across several […]
Measuring optimism on a 0 – 100 scale
When considering the type of data needed for a survey question we have several choices; nominal data, ordinal data, interval […]
In The Moment Research: Customer Recall At It’s Best
Stop what you’re doing and take a minute to think back to last week. Go on, give it a try. […]
Dichotomous Questions: Are They Useful in Survey Research?
Dichotomous questions are survey questions with exactly two possible answers, most often Yes or No. They show up everywhere, from […]
