Organizations are always trying to change, stay alive, do their best, and have an impact. But there are many problems […]
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Motivational Research: Techniques, Strengths, and Weaknesses
Motivational research is to identify and understand the aspects of the consumer that they do not fully comprehend. It makes […]
Brand Audit: Definition, Steps & How to conduct one
Your most important resource is your brand. A brand audit helps companies evaluate their internal and external branding through customer […]
Consumer Profiling: What is it, Importance, Types & Best Strategies
Consumer profiling is essential to marketing to target the proper customers and communicate effectively with them. It can lead to […]
Types of Market Research: 10 Effective Methods
Either if you’re a company or market researcher, one of the most important things to understand is the different types […]
