Succession planning is a backup plan for your company’s future. When a key person quits without enough warning, the organization […]
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Experience Map: Importance, Elements and Benefits
You might think a customer experience map is not practical or useful for your company. Why do we need another […]
Behavioral Analytics: What it is and How to Do It
Behavioral analytics lets you learn precisely how your consumers interact with your product. You can use this knowledge to develop, […]
Pricing analytics: What it is + How to use it
Each business relies on two fundamentals – the nature of their business, the value-added or the problem solved, and the […]
Intended audience: What it is & how to identify it
An intended audience helps you focus your marketing efforts and reduce the chances that your marketing campaign will fail. The […]
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