Vistaprint has millions of customers worldwide and has over 20 divisions to manage its respective regions. Serving customers have always been central to Vistaprint’s mission. The Vistaprint division we worked with had millions of customers in over 40 countries - online and off.
First, Vistaprint needed a solution to capture feedback at all touch-points throughout the customer journey to help them understand customer sentiment. Second, they needed to maximize the customer feedback responses to ensure valid data. Lastly, offline customer feedback had to be captured and aggregated seamlessly.
To effectively conduct an Online Survey the first you need to decide what the objectives of the study are. Ensure that you can phrase these objectives as questions or measurements.