Net Promoter

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What is Net Promoter Score?

Net Promoter Score (NPS) is a scoring method that was designed by Frederick F. Reichheld and Bain & Co. Consultant. A net promoter tells you, numerically, how dedicated your customers are. The usual question asked involves the likeliness of recommending their company to others. Their answer, represented by a rating scale of 0-10, will determine what sort of respondents they are. Those who answer 0-6 are "detractors", 7-8 are "passives" and 9-10 are "promoters". The actual score is then calculated by taking the percentage of promoters are subtracted from the percentage of detractors. A score above 0 is known as "good", while 50 or above is "excellent". For more information on the nps net promoter score, check out this Research Access article.

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