TURF Analysis helps analyze estimates of media or market potential and devising optimal communication and placement strategies using multiple Choice/Multiple Answer question types. 'TURF' is a statistical model that can used to answer questions like, Where should we place ads to reach the widest possible audience? AND - What kind of market-share will we gain if we add a new line to our model? It was originally devised for analysis of media campaigns, and has been expanded to apply to product, line and distribution analysis. With QuestionPro any Multiple Choice/Multiple Answer question can be analyzed using TURF. The TURF Simulator calculates Optimal configurations for maximizing reach. Reach or Coverage is defined as the proportion of the audience (target group) that chooses a particular option.