CSS customization in a survey is a feature that allows a user to make use of HTML and CSS to customize the look and feel in a survey by using a CSS editor. This feature enables the survey maker to tailor the study to replicate the brand colors. Customizing the CSS in the survey allows the user the ability to add colors that may not be a part of the default color palette and also add a theme that would better echo the brand colors which would be known to the customer or survey respondent.
Market researchers use CSS customization to create a custom theme that ensures that the survey echoes the brand values and better elicits responses from a target audience.
For example, a retail giant may see a better brand recall and subsequently see higher survey responses when the survey background is in their custom turquoise green color with yellow horizontal stripes rather than a boring looking survey.
The most significant use case for using custom CSS in a survey is the ability that it provides the researcher to make the survey look as close to a custom theme as possible. Custom CSS helps with creating surveys that look good but are also offer a brand recall value for the survey taker.
An example of CSS customization in a survey is a hotel chain that wants to tailor-make and run surveys that replicate their brand colors. Adding custom elements and a rel stylesheet as well as recognizable colors add to the confidence that a hotel guest has on receiving the survey and then responding to it.
With a little bit of knowledge of CSS and HTML coding, customizing is simple, quick, and extremely useful, as denoted below. This code provides the ability to make granular changes to the survey and survey questions, including background, font colors, font size, button colors, etc.
Customizing a survey builds an all-round positive experience around data collection. Some of the significant advantages, however, are:
Learn how to set up and use this feature with our help file on css customization.