The drag and drop question is a rank order scaling question. This question allows a specific set of options (brands, services, products, etc.) to be ranked based upon a particular attribute or characteristic. It is a ranking question which gives the respondent the ability to rank the choices by simply dragging and placing his/her selected image according to preference/rank.
Rank order questions are prevalent in surveys. Researchers seeking to create interactive surveys with a good survey design can use the drag and drop questions to develop a sense of engagement among the respondents and collect high-quality responses through the study. The researcher can ask the respondents to either rank all the options or set an upper or a lower limit on the number of answer options expected. The respondents can easily drag and drop and create a list of the most preferred to the least favorite option displayed.
Researchers make use of the drag and drop or the rank order scaling question to understand the preferences of their audience. Here are a few instances where they can use the drag and drop question:
Let’s assume a coffee shop wants to understand the most preferred coffee among residents of a particular locality. It can use the drag and drop questions to create an interactive choice-based question and collect the preferences from the population. The coffee company can display different types of coffee and ask respondents to drag and preferentially drop the options.
The drag and drop question is most helpful to researchers where choices are needed to be made, and items need to be ranked. Here, the researcher can keep the question text very short. Below are the advantages:
Look at our help file on the drag and drop question type to learn how to set up and use this survey feature.