The drag and drop question is a rank order scaling question used in surveys. This question allows a specific set of options (brands, services, products, etc.) to be ranked based upon a particular attribute or characteristic.
It is a ranking question which gives the respondents the ability to rank the choices by simply dragging and placing the selected image according to preference or rank.
Rank order questions are prevalent in surveys. Researchers seeking to create interactive surveys with a good survey design can use the drag and drop questions to develop a sense of engagement among the respondents and collect high-quality responses. The researcher can ask the respondents to either rank all the options or set an upper or a lower limit on the number of answer options expected. The respondents can easily drag and drop and create a list of the most preferred to the least favorite option displayed.
Let’s assume a coffee shop wants to understand the most preferred coffee among the residents of a particular locality. It can use the drag and drop questions to create an interactive choice-based survey and collect the preferences of the population. The coffee company can display different coffee types and ask respondents to drag and preferentially drop the options.
Researchers use the drag and drop question or the rank order scaling question to understand the preferences of their audience. Here are a few instances where they can use the drag and drop question in surveys:
Product testing: To understand preferences and test choices.
Hotel business: To understand the satisfaction level of services.
Packaging testing: To understand packaging preferences of items.
For choice-based questions: To offer similar opportunities and understand the most preferred option.
The drag and drop ranking question is most helpful to researchers where choices are needed to be made, and items need to be ranked. Here, the researcher can keep the question text very short. Below are the advantages:
Highly engaging: The question involves respondents physically dragging and dropping response images to a list, thus making it highly appealing.
Easy to understand: This question type is very simple and straightforward. The respondent has to rank the images by most preferred/liked to least preferred/liked.
Easy to create: Creating the question is relatively simple. The researcher needs to only upload the pictures of the answer choices in the designated area.
Clean responses: Because the respondents have only to drag and drop images and reorder them if needed, answering this question type is pretty simple, and the responses come in clean.
Learn how to set up and use this feature with our help file on the drag and drop question type.