When respondents take surveys, we collect and store the IP Address of the respondents, along with the responses. By default, for all anonymous surveys, this is the only piece of identifying data that is collected and stored along with the survey response.
Geo-coding enables you with address matching, i.e., to find out the respondent’s physical location like the city, region (state), etc. from their IP addresses. This process of mapping IP addresses with the help of latitude and longitude to physical locations is called geo-coding. Governments use geo-coding data to capture and house this information according to the census tract and block.
Geo-coding surveys are a great marketing tool when it comes to performing data analysis on a specific region or market. It assists businesses in identifying sales territories, both local and international markets. It helps them target particular demographics based on geographic information and customize their products and services as demanded by different markets. Businesses also use geo-tagging to identify the best delivery routes when it comes to international markets.
Businesses use geo-coding for market expansion. Consider an international fast-food chain or a coffee company looking to expand its business by setting up shop in a new country. The firm runs a survey among the general population of that country and collects geolocation data based on the responses. Geo-coding helps the company analyze responses from different locations and across various demographics. It helps them with better customer intelligence to target the right population.
Here are the business benefits of geo-tagging in surveys:
Look at our help file on geo-coding to learn how to use this survey feature.