Marketo provides you the ability to tailor efficient marketing automation campaigns. Using the Marketo integration with surveys provides a gateway for the flow of data from the automation platform to the survey platform.
You can leverage custom variables from Marketo with your surveys and also send relevant individual survey response details to the tool for better intelligence. Integrating surveys with Marketo provides the ability to learn more about customers without ever leaving a native ecosystem. Get real-time customer feedback directly updated in your Marketo database.
Large brands use Marketo for their marketing automation campaigns to monitor customer behavior and trends and move existing customers down the pipeline funnel. For example, a SaaS company has a diverse portfolio of customers and prospects, which means that the total addressable market could be worth millions of dollars - in some cases, even more. Using the Marketo integration with surveys, you can deploy smart campaigns and collect smart data directly into the platform to run advanced analysis and tailor-make further campaigns.
The most significant use case of using Marketo integration with surveys is the visibility it provides brands and stakeholders to manage large marketing spends and optimum utilization of marketing resources. The integration with surveys allows brands to monitor consumer trends, purchase behavior, and even customer sentiments.
Automated customer satisfaction monitoring campaigns: With the Marketo integration in surveys, you can monitor various customer-facing metrics such as NPS scores, CSAT score, CES score, and more in a streamlined and automated manner.
Profile & deploy smart campaigns: Since the data collected from the survey platform is real-time, the data can then be viewed in isolation or for a group of customers or a pre-defined demographic. This provides the ability to bucket information in a manner that makes deploying smart campaigns and even follow-up campaigns, very easy.
Upsell & reduced customer churn: Identify opportunities to upsell to existing customers and convert them to sticky customers. You can also identify gaps in product and service quality and solve customer grievances as soon as the feedback is in, thereby reducing customer churn.
To set-up integration of Marketo with your surveys, please read our detailed help-file on how to set up Marketo integration.