Salesforce.com is one of the leading CRM tools in the market. Connecting the Salesforce platform to the surveys via a simple integration allows custom variable data to flow to and fro between platforms when activated.
Collecting feedback closes the loop of Customer Relationship Management (CRM). By surveying customers, you have bridged a critical gap in CRM by adding customer satisfaction to your list of CRM data points. Salesforce integration brings together two essential systems for managing customer data, CRM, and surveying.
A global retail chain has customers from across the globe that are broken down into various demographic sectors, including geographical locations. Managing customer data is a complex process that Salesforce simplifies. Collecting data from these customers also is essential. Using salesforce integration with surveys provides the ability to map custom variables from both platforms to create smarter and efficient surveys. The organization can also use pre-populated data from the survey tool in Salesforce and map customer intelligence to tangible insights. This data even provides the ability to run advanced studies and get a pulse of customer data.
Using salesforce integration with surveys provides the ability to consolidate data collection and insights. Bringing two powerful platforms together allows brands and enterprises to understand their audience better and monitor macro and micro market trends. It also helps with evaluating important parameters such as purchase decisions, customer satisfaction, customer effort score calculator, etc.
Efficient flow of data: Using the salesforce integration with surveys ensures that the flow of data is real-time and efficient. Mapping custom variables and then responses back to individual users add more value to the data.
Customer intelligence: Brands can leverage the Salesforce integration to propel their CRM into a tool of intelligence for all the relevant stakeholders in an organization. Mapping customer responses helps with understanding what matters to individuals and also broader demographics on the whole.
Co-create with customers: Customer feedback from surveys in Salesforce solves the problem of real-time grievances. It can help identify your brand’s top promoters and co-create with them.
To set-up integration of Salesforce with your surveys, please read our detailed help-file on how to set up Salesforce integration.