Custom survey URLs

What is a custom survey URL?

Custom Survey URL is used when you need a concise, easy to remember URL for the survey. This can make it easier for respondents to access the link. Use custom created simple survey links to draw your target audience’s attention.

Example of a custom survey URL

You can append your organization name in the survey url to make it a branded survey. Or you can mention the area of research or your department name in the link. For instance,

• company.QuestionPro.com
• research.QuestionPro.com

NOTE: The custom survey URL is a non-tracking URL. Responses will be saved as anonymous with no data connecting the response to the respondents. It is not possible to implement respondent tracking if you are using a custom survey URL.

Uses of a custom survey URL

A custom survey URL is used when you need to brand the survey and attract more respondents. Use easy to remember and easy to read survey URLs for respondent benefits. Sharing, especially verbal sharing becomes much easier and convenient for users.

Advantages of custom survey URLs

Creating simple, customized survey URLs is advantageous, and here’s why.

• Simple to remember: Complex URLs are almost impossible to remember. Respondents find it extremely simple to remember customized URLs.
• Gains trust: Including your brand name or your mission statement definitely builds an impression on your customers or target audience and gains their trust.
• Easy to share: Custom URLs generally being shorter and easier to remember, enable you to share it more easily, especially verbally. They aid online sharing, offline sharing, and verbal sharing.
• Easy to use: Just a glance at the URL is enough for users to understand what the URL contains. If users trust the sender, chances are that the open rate will be high.

How to use custom survey URLs

Learn how to set up and use this feature with our help file on customizing the survey URL.