Clients that use QuestionPro for their market research needs often use their own or external panel of survey respondents. These survey respondents will take surveys created and distributed via QuestionPro. Survey panel integration helps in exchanging important data such as respondent details, responses, etc.
Imagine a company that sells consumer products. They have their database of customers, and they handle their own marketing and promotional activities. They want to develop and test a new product, gather insights from customers and potential customers. They can procure a list of people that fits their buyer persona from a vendor. They can integrate this acquired data into the tool and conduct their surveys. This also works well for companies that are either just starting out or do not yet have customer data. They can source the database from suppliers and conduct online surveys with QuestionPro.
Surveying a large number of people is important for organizations for the best possible representation of the population. When it comes to market research surveys, the higher the data, the better it is. You get more data to analyze, and the quality of the feedback goes high. Organizations may not necessarily have a large dataset to conduct online surveys. Using external panels or survey respondents is a great way to reach as many people as you can.
To use survey panel integration in surveys, read our help files on how to set up survey panel integration.